This whole “branding” thing just isn’t working for my blog. For one thing, I don’t post often enough. I haven’t figured out a way to blog in a timely and career-enhancing manner about the professional topics dearest to my heart, namely employee relations and supervisor-craft in large organizations. This is largely because I find blog-worthy inspiration on these topics primarily at work and forget what I wanted to say by the time I am home. When I do post, it’s usually the kind of personal stuff I posted on my old blog, only less of it.
One problem common to large organizations is the way that individuals find themselves feeling far removed from core functions. I can reasonably argue that that the work I do frees up people who do perform those core functions from worrying about adminstrativia, and that’s neat. But it’s not the same as really owning a piece of the action. When I blogged regularly about personal stuff, I felt uniquely entitled to speak about it because it was my life. I can’t summon the same feeling about my professional interests, and it shows.
Marx would describe the organizational issue as “alienation.” (Nothing says “finger on the pulse of today’s workplace” quite like name-checking Karl Marx.) I’m reading a book about alienation now to try and figure out what it is I’m alienated from that keeps me from wholeheartedly writing about professional topics. Is it the David Graeber factor? A lack of professional confidence on my part? I shall have to ask my alienist.